Image source: FASHION-SAFRICA-LIFESTYLE There is a particular kind of silence that falls just before a runway show begins. Backstage, models wait, designers pace and the air is thick with anticipation.
Image source: FASHION-SAFRICA-LIFESTYLE There is a particular kind of silence that falls just before a runway show begins. Backstage, models wait, designers pace and the air is thick with anticipation.
In a global beauty industry dominated by images that prioritise conformity and Eurocentric ideals, a young Cameroonian entrepreneur is quietly reshaping the narrative. Alida Tchinda, founder of HERITAGE, has created






